Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • Course Objectives

    • Pre-Course Assessment

  • 2

    Week 1: Why do I need a business course?

    • Course Overview and Business Regulations

    • Example: Hawaii Annotated Code Vet Medicine

    • Assignment Wk 1, part 1: Wheel of Life Exercise

    • Assignment Wk 1, part 2: Essay: Initial Concepts about your Practice

    • Assignment Wk 1, part 3: Definition of Veterinary Medicine: Bodyworker Implications

    • Assignment Wk 1, part 4: Starting a Business: Your State's Requirements.

  • 3

    Week 2: Clarifying Boundaries, Goals, Milestones, & Time Management

    • Clarifying Vision and Goals

    • Time Management

    • Client Management

    • Assignment Wk 2, part 1: Client Rules Exercise

    • Assignment Wk 2, pt 2: Setting Milestones Exercise

    • Assignment Wk 2, Pt 3: Time Management Exercise

    • Sample Client Consent Form

  • 4

    Week 3: Talking About Your Business

    • How to talk about your business Vision and Mission Statements

    • Assignment, Wk 3: Vision, Mission, Tagline and Elevator Statements

  • 5

    Week 4: Marketing Equine Bodywork

    • Marketing for Equine Professionals

    • Assignment Wk 4: Marketing Platforms Exercise

  • 6

    Developing a Business Plan

    • Business Plan Development

    • Assignment Week 5 & 6: Draft business plan exercise

    • Financial Planning Worksheets

  • 7

    Bringing it All Together- Your Business!

    • Bringing it All Together Business Project

    • Assignment: Business Project: Networking Presentation

    • Assignment: Business Project: Class Presentation

    • Assignment: Business Project: Business Plan

  • 8

    Resources

    • Resource: Small Business Administration: Choosing a business structure

    • AVMA State ListingAVMA State Listing: Scope of Practice by State-Complementary Care Exemptions

    • Consent Form

    • Wheel of Life

    • Business Financial Planning template

    • Business Plan Sample: April's Clinic Business Plan

  • 9

    Next steps

    • Before you go...